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CONCEPT STORE

Jan 2017

I was inspired by Fogias slogan «Handmade furniture shows it`s true face decades later», which made me think of quality, something that lasts and become more beautiful in time. I looked into handcrafts and building traditions in Scandinavia, in the search for the essence of scandinavia. Among my findings was joinery, log technique, corn fields and fishing. I wanted to implement this in my concept. The concept is named "Breathe" which builds on the dream of a house in the countryside, a place surrounded by nature, a retreat where you stress down and take a deep breath and just breathe. 

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"Bra tolkat varumärke och bra utnyttjande av yta/lokal. Bra som butik, fint med skyltfönster. Väldigt fina handskisser. Tydligt förklarat syfte med lokalen och bra återkoppling till Fogias handarbete."

-Fogia

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More than

A FACADE

Warm, cozy

TACTILE

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